The Bay Towel Experience

The company's core values of family, integrity, unprecedented customers service and the highest quality products has helped it be successful and grow from a small family business into the leading commercial laundry in the Wisconsin Market.

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Serving Green Bay, Madison, Milwaukee, Eau Claire, Wausau and throughout Wisconsin.

Linen rental services, uniform rental services and commercial laundry services.

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Linen rental services, uniform rental services and
commercial laundry services

in Green Bay, Madison, Milwaukee, Eau Claire, Wausau and throughout Wisconsin.

We'll Treat You Like Family!


We are a Family Owned & Operated, Wisconsin-based, independent uniform & linen provider. As a 4th Generation family company, our commitment to you is always do the right thing and treat our customers like they are part of our family. 


John Butz & His Son Jake Butz
(3rd & 4th Family Generations)




Since 1929

Working together to make every day better.

Bay Towel is a successful and experienced textile and linen rental company that has achieved regional recognition for providing customers with quality products and superior service for over 95 years.


Bay Towel is a Wisconsin based, 4th generation family-owned commercial laundry that rents uniforms, table linens, towels, bed linens, mats, mops, medical linens & uniforms to businesses.


Our commitment to excellence and service extends beyond traditional corporate boundaries by improving the communities we serve and enhancing the communities in which we live. Our strength is in our people.

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Our Business Locations

Our Laundry and Textile Services

We provide high-quality products with excellent, consistent, and reliable customer service, helping to control laundry expenses. We will go above and beyond. Leave it to us.

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Food & Beverage

Napkins and Linens

We are committed to providing a consistent and reliable service so our customers do not need to worry about cleaning their uniforms or how to handle their textile products or tablecloths.


Contact us today to discuss how we help your business with quality linen and uniform services. Whether it is table cloths, napkins, or kitchen uniforms, we provide a cleaner, environmentally friendly, professional appearance to compliment your setting. Bay Towel linens are hygienically clean, keeping your staff and customers safe.

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Bay Towel is the leading provider of textile services in Wisconsin.

Worry-free inventory management of linens, textile products,
and restroom supplies.

Bay Towel Service Area

Proudly serving Wisconsin residents since 1929!

⚲  Appleton, WI

  Brookfield, WI

  De Pere, Wi

  Green Bay, WI

  Kenosha, WI

  Madison, WI

⚲  Manitowoc, WI

  Menasgam WI

⚲  Milwaukee, WI

⚲  Neenah, WI

⚲  New Berlin, WI

  Oshkosh, WI

  Racine, WI

  Sheboygan, WI

  Stevens Point, WI

  Waukesha, WI

⚲  Wausau, WI

  Wauwatosa, WI

⚲  West Allis, WI

⚲  Weston, WI

Latest from Our Blog

Working together to make every day better.

By Dez Jennings August 25, 2025
At Bay Towel, we know that the right tools make all the difference. That’s why we supply Microfiber Towels —the cleaning essential that delivers superior results across industries like hospitality, healthcare, food service, and manufacturing.
By Dez Jennings August 18, 2025
At Bay Towel , we believe our customers are more than just clients — they’re our partners, neighbors, and friends. That’s why we launched our Customer Spotlight , a weekly feature on our social media channels designed to highlight the incredible businesses we serve. Every week, we share the story of one of our valued customers — completely free of charge . It’s our way of showing appreciation while helping our customers gain more exposure and connect with a wider audience. Why do we do it? Simple: It’s a thank you for trusting us with your linens, uniforms, and service needs. It’s a platform for you to showcase your brand to our growing online community. It’s a connection that strengthens our local business network here in Wisconsin and beyond. If you’re a Bay Towel customer and would like to be featured, just reach out to our team. We’d be honored to share your story, your mission, and what makes your business shine.  Follow along on our social media pages each week to see who’s in the spotlight next — and join us in celebrating the amazing businesses that make our communities thrive.
By Dez Jennings August 11, 2025
In the commercial laundry industry, the foundation of success isn’t just built on clean linens or perfectly pressed uniforms—it’s built on honesty , trust , and strong, enduring relationships . At Bay Towel, these values aren’t buzzwords—they're part of who we are, and they guide how we operate every day.
  • Is Bay Towel Hiring?

    Click below to check out our careers page. If there are no current openings that match your interests, we still encourage you to submit your resume by clicking Join the Talent Community. We're always excited to connect with new people and explore future opportunities!

    Careers
  • Do you provide one-time linen rentals for personal events or individuals?

    Bay Towel partners exclusively with businesses that have ongoing weekly rental needs. While our services may include linen rentals for weddings and other events, we do not provide one-time rentals to individuals.

  • Where is Bay Towel located?

    Bay Towel's main office is in Green Bay Wisconsin, with additional locations in Wausau and New Berlin. Bay Towel's service areas include Eau Claire, Rhinelander, Fox Cities, Madison, Milwaukee and everything in between those locations. View our coverage map. 

    View Service Area
  • Do you offer free price quotes?

    Yes, a member of our sales team would be happy to provide a complete price breakdown and cost comparison. Meet with a member of our sales team be clicking below. 

    Meet with Sales
  • Is Bay Towel family-owned?

    Yes—we’re a fourth-generation, family-owned business, and we take pride in our people-focused culture.

  • What types of businesses do you work with?

    We primarily serve businesses with ongoing weekly rental needs, including hospitality, healthcare, food service, and industrial sectors.