The Bay Towel Experience

The company's core values of family, integrity, unprecedented customers service and the highest quality products has helped it be successful and grow from a small family business into the leading commercial laundry in the Wisconsin Market.

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Serving Green Bay, Madison, Milwaukee, Eau Claire, Wausau and throughout Wisconsin.

Linen rental services, uniform rental services and commercial laundry services.

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Linen rental services, uniform rental services and
commercial laundry services

in Green Bay, Madison, Milwaukee, Eau Claire, Wausau and throughout Wisconsin.

We'll Treat You Like Family!


We are a Family Owned & Operated, Wisconsin-based, independent uniform & linen provider. As a 4th Generation family company, our commitment to you is always do the right thing and treat our customers like they are part of our family. 


John Butz & His Son Jake Butz
(3rd & 4th Family Generations)




Since 1929

Working together to make every day better.

Bay Towel is a successful and experienced textile and linen rental company that has achieved regional recognition for providing customers with quality products and superior service for over 95 years.


Bay Towel is a Wisconsin based, 4th generation family-owned commercial laundry that rents uniforms, table linens, towels, bed linens, mats, mops, medical linens & uniforms to businesses.


Our commitment to excellence and service extends beyond traditional corporate boundaries by improving the communities we serve and enhancing the communities in which we live. Our strength is in our people.

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Our Business Locations

Our Laundry and Textile Services

We provide high-quality products with excellent, consistent, and reliable customer service, helping to control laundry expenses. We will go above and beyond. Leave it to us.

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Food & Beverage

Napkins and Linens

We are committed to providing a consistent and reliable service so our customers do not need to worry about cleaning their uniforms or how to handle their textile products or tablecloths.


Contact us today to discuss how we help your business with quality linen and uniform services. Whether it is table cloths, napkins, or kitchen uniforms, we provide a cleaner, environmentally friendly, professional appearance to compliment your setting. Bay Towel linens are hygienically clean, keeping your staff and customers safe.

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Bay Towel is the leading provider of textile services in Wisconsin.

Worry-free inventory management of linens, textile products,
and restroom supplies.

Bay Towel Service Area

Proudly serving Wisconsin residents since 1929!

⚲  Appleton, WI

⚲  Brookfield, WI

⚲  De Pere, Wi

⚲  Green Bay, WI

⚲  Kenosha, WI

⚲  Madison, WI

⚲  Manitowoc, WI

⚲  Menasgam WI

⚲  Milwaukee, WI

⚲  Neenah, WI

⚲  New Berlin, WI

⚲  Oshkosh, WI

⚲  Racine, WI

⚲  Sheboygan, WI

⚲  Stevens Point, WI

⚲  Waukesha, WI

⚲  Wausau, WI

⚲  Wauwatosa, WI

⚲  West Allis, WI

⚲  Weston, WI

Latest from Our Blog

Working together to make every day better.

Family-Owned Since 1929: Lessons from Four Generations of Bay Towel Leadership

By Dez Jennings • August 4, 2025
In the heart of Green Bay, Wisconsin, just a stone’s throw from the banks of the Fox River, sits a company that’s quietly shaped the backbone of hospitality, healthcare, and manufacturing industries across the region. Bay Towel may not be a household name—but for the businesses that rely on clean linens, crisp uniforms, and dependable service, it’s been a trusted partner for nearly a century. Founded in 1929, Bay Towel has grown from a small, local laundry operation into a leading commercial textile service provider. But what’s kept the business thriving for four generations isn’t just its technology or scale—it’s the commitment to family, relationships, and doing things the right way.

Cotton vs. Linen: What’s the Difference and Why Linen Wins for Bay Towel

By Dez Jennings • July 28, 2025
When it comes to textile choices in the commercial laundry industry, two natural fabrics often stand out: cotton and linen. Both have long histories in hospitality, healthcare, and foodservice settings, but when it comes to performance, durability, and sustainability, there are important distinctions between the two. At Bay Towel, we’ve seen these differences firsthand, and we strongly believe that linen is the superior choice for our customers.

Laundry Inventory Management: How Bay Towel Keeps Clients Organized and Equipped

By Dez Jennings • July 21, 2025
In the commercial laundry industry, inventory isn’t just about having enough towels or linens—it’s about having the right items, in the right place, at the right time. Poor inventory control can lead to delays, customer dissatisfaction, and even compliance issues, especially in healthcare and hospitality environments. At Bay Towel, we understand that effective laundry inventory management is essential for operational success. Here's a look at how we help our clients stay organized, efficient, and fully stocked.

  • Is Bay Towel Hiring?

    Click below to check out our careers page. If there are no current openings that match your interests, we still encourage you to submit your resume by clicking Join the Talent Community. We're always excited to connect with new people and explore future opportunities!

    Careers

  • Do you provide one-time linen rentals for personal events or individuals?

    Bay Towel partners exclusively with businesses that have ongoing weekly rental needs. While our services may include linen rentals for weddings and other events, we do not provide one-time rentals to individuals.

  • Where is Bay Towel located?

    Bay Towel's main office is in Green Bay Wisconsin, with additional locations in Wausau and New Berlin. Bay Towel's service areas include Eau Claire, Rhinelander, Fox Cities, Madison, Milwaukee and everything in between those locations. View our coverage map. 

    View Service Area

  • Do you offer free price quotes?

    Yes, a member of our sales team would be happy to provide a complete price breakdown and cost comparison. Meet with a member of our sales team be clicking below. 

    Meet with Sales

  • Is Bay Towel family-owned?

    Yes—we’re a fourth-generation, family-owned business, and we take pride in our people-focused culture.

  • What types of businesses do you work with?

    We primarily serve businesses with ongoing weekly rental needs, including hospitality, healthcare, food service, and industrial sectors.