The Bay Towel Experience

The company's core values of family, integrity, unprecedented customers service and the highest quality products has helped it be successful and grow from a small family business into the leading commercial laundry in the Wisconsin Market.

Watch Video

Serving Green Bay, Madison, Milwaukee, Eau Claire, Wausau and throughout Wisconsin.

Linen rental services, uniform rental services and commercial laundry services.

Request A Quote

Linen rental services, uniform rental services and
commercial laundry services

in Green Bay, Madison, Milwaukee, Eau Claire, Wausau and throughout Wisconsin.

Our Laundry and Textile Services

We provide high-quality products with excellent, consistent, and reliable customer service, helping to control laundry expenses. We will go above and beyond. Leave it to us.

View More Services →

Since 1929

Working together to make every day better.

Bay Towel is a successful and experienced textile and linen rental company that has achieved regional recognition for providing customers with quality products and superior service for over 95 years.


Bay Towel is a Wisconsin based, 4th generation family-owned commercial laundry that rents uniforms, table linens, towels, bed linens, mats, mops, medical linens & uniforms to businesses.


Our commitment to excellence and service extends beyond traditional corporate boundaries by improving the communities we serve and enhancing the communities in which we live. Our strength is in our people.

Read More →

We'll Treat You Like Family!


We are a Family Owned & Operated, Wisconsin-based, independent uniform & linen provider. As a 4th Generation family company, our commitment to you is always do the right thing and treat our customers like they are part of our family. 


John Butz & His Son Jake Butz
(3rd & 4th Family Generations)




Our Business Locations

Food & Beverage

Napkins and Linens

We are committed to providing a consistent and reliable service so our customers do not need to worry about cleaning their uniforms or how to handle their textile products or tablecloths.


Contact us today to discuss how we help your business with quality linen and uniform services. Whether it is table cloths, napkins, or kitchen uniforms, we provide a cleaner, environmentally friendly, professional appearance to compliment your setting. Bay Towel linens are hygienically clean, keeping your staff and customers safe.

View Our Products & Services

Bay Towel is the leading provider of textile services in Wisconsin.

Worry-free inventory management of linens, textile products,
and restroom supplies.

Bay Towel Service Area

Proudly serving Wisconsin residents since 1929!

⚲  Appleton, WI

  Brookfield, WI

  De Pere, Wi

  Green Bay, WI

  Kenosha, WI

  Madison, WI

⚲  Manitowoc, WI

  Menasgam WI

⚲  Milwaukee, WI

⚲  Neenah, WI

⚲  New Berlin, WI

  Oshkosh, WI

  Racine, WI

  Sheboygan, WI

  Stevens Point, WI

  Waukesha, WI

⚲  Wausau, WI

  Wauwatosa, WI

⚲  West Allis, WI

⚲  Weston, WI

Latest from Our Blog

Working together to make every day better.

By Dez Jennings March 16, 2026
The Meaning Behind the Bay Towel Mantra At Bay Towel, our mantra is simple but powerful: “Working Together to make every day better.” These six words represent more than just a slogan. They reflect how we approach our work, how we serve our customers, and how we support each other as a team every single day. A Culture of Collaboration The first part of our mantra, working together, speaks to the heart of our company culture. Bay Towel operates on the belief that great results happen when people collaborate. From our production teams and service staff to our customer support and leadership, everyone plays a role in delivering reliable service and quality products. No single person or department can do it alone. But when we work together, we build stronger solutions, solve challenges faster, and create an environment where everyone succeeds. Making Every Day Better Improvement doesn’t always come from big changes. Often, it comes from small, consistent actions. At Bay Towel, making every day better means: Improving processes to serve customers more efficiently Supporting teammates when challenges arise Maintaining high standards in quality and service Finding opportunities to grow, learn, and innovate Every small step forward contributes to a better experience for our customers and a stronger workplace for our team. Better for Our Customers Our mantra also reflects our commitment to the businesses we serve. When Bay Towel teams work together, our customers experience: Reliable service they can depend on Quality products delivered consistently A team that cares about solving problems and meeting needs Our goal is simple: make our customers’ day easier so they can focus on running their business. Better for Our Team A company is only as strong as the people behind it. That’s why our mantra also focuses on improving the everyday experience of our team members. We strive to create a workplace where employees feel: Supported Respected Valued for their contributions When people feel empowered and appreciated, they bring their best to the job and that benefits everyone.  Living the Mantra “Working Together To Make Every Day Better” isn’t just something we say, it’s something we practice. It shows up in the way teams collaborate, the way we respond to challenges, and the way we celebrate success together. Because when people work together with a shared purpose, every day really can be better. And at Bay Towel, that’s exactly what we strive for.
By Dez Jennings March 9, 2026
Introducing First Aid by Bay Towel: Complete Coverage from Compliance to Emergency Response At Bay Towel, we’ve always been committed to helping businesses create safer, cleaner, and more compliant workplaces. That’s why we’re excited to introduce our new First Aid Program featuring the 50-Person SmartCompliance® First Aid Cabinet with Medications and the Emergency Response Bag. From everyday workplace injuries to unexpected emergencies, Bay Towel now delivers complete first aid coverage—all backed by OSHA and ANSI compliance standards.
By Dez Jennings March 3, 2026
Managing restroom supplies may not be the most visible part of your operation — but it’s one of the most important. When soap runs out, paper towels are empty, or toilet paper isn’t available, people notice immediately. It affects employee satisfaction, customer perception, and even your company’s reputation. That’s where Vendor Managed Inventory (VMO) comes in. And at Bay Towel, we’ve built a VMO program designed to eliminate restroom supply stress completely.
  • Is Bay Towel Hiring?

    Click below to check out our careers page. If there are no current openings that match your interests, we still encourage you to submit your resume by clicking Join the Talent Community. We're always excited to connect with new people and explore future opportunities!

    Careers
  • Do you provide one-time linen rentals for personal events or individuals?

    Bay Towel partners exclusively with businesses that have ongoing weekly rental needs. While our services may include linen rentals for weddings and other events, we do not provide one-time rentals to individuals.

  • Where is Bay Towel located?

    Bay Towel's main office is in Green Bay Wisconsin, with additional locations in Wausau and New Berlin. Bay Towel's service areas include Eau Claire, Rhinelander, Fox Cities, Madison, Milwaukee and everything in between those locations. View our coverage map. 

    View Service Area
  • Do you offer free price quotes?

    Yes, a member of our sales team would be happy to provide a complete price breakdown and cost comparison. Meet with a member of our sales team be clicking below. 

    Meet with Sales
  • Is Bay Towel family-owned?

    Yes—we’re a fourth-generation, family-owned business, and we take pride in our people-focused culture.

  • What types of businesses do you work with?

    We primarily serve businesses with ongoing weekly rental needs, including hospitality, healthcare, food service, and industrial sectors.